For the first time in this market, AIS’ proprietary Velocity reporting and analytics tool integrates media spend (online and offline), fulfillment reporting, real-time call performance and e-commerce activity all in one place. 

Velocity reporting and analytics provides immediate online access to key metrics, such as RPO, cost per order, call times and call-to-order ratios with pro-active alerts to your email or PDA in near real-time – another industry first. 

The level of detail and real-time availability of data through Velocity allows you to quickly analyze campaign successes and make decisions on future media spend.  View scripts, run tests or change media assignments whenever you need to – it’s all in your control. 

 

Key benefits include:
Proactive Notification
See immediately how effective your ad is when campaign results are emailed to your computer or PDA within minutes of the spot!  Get results when and where you want them. 
 
Extensive Benchmark Tools
Benchmark performance against industry best standards or your own campaign objectives.  Compare results at each step within an application with your other programs as well as industry standards. 
 
In-Depth Monitoring Capabilities
Drill-down to modules within an application for a comprehensive review of the sales process and key metrics. Real-time data helps identify potential script and offers changes to optimize your program.
 
Online Script Review 
View scripts by application and data range as needed to review past and current scripts.
 

Real-time Testing Capabilities
Run A/B tests and view results real-time to see the impact of script or offer changes.  Drill down to modules within an application to isolate and test specific variables to achieve optimal results.
 
Proactive Alert System 
Receive alerts when key metrics fall below (or exceed) targeted performance numbers.  Set threshold and range and receive immediate notification when key metrics exceed your target for quick action.
 
Real-time Online Media Assignment Tool
Change media assignments on your schedule – 24x7x365. Enjoy the ultimate in flexibility and control. Changes take place instantly and you receive email confirmation of changes for your records. 

CSV Download Feature
Download reports to third party applications such as Excel for easy integration with other campaign and ad data. Or export directly to Excel to view right in your browser.

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